Advertising Underground

The included photographs are a selection from Advertising Underground.

For almost a decade, New York's Metropolitan Transportation Authority (MTA) has derived yearly revenues upwards of $100 million from the sale of advertising in its stations, trains, and buses. 

Advertising Underground explores the language of New York City subway advertising at the end of the 2000s, and it asks whether the ways in which individuals alter ads can serve to subvert advertising messages or even completely empty advertisements of their meanings.

(2009)